New Report Says 87 Million Mobile Users in Europe Will Be Using Their Mobile Devices for Mobile Ticketing Purposes by 2010

Revenues from mobile ticketing and mobile retail services will assist the global mobile commerce market by generating over $63bn worth of revenue by 2010, according to a new report from www.telecomsmarketresearch.com.
The report notes that by 2010, 32% of Japanese mobile users will be buying tickets using a mobile phone. It suggests that adoption rates in current mobile ticketing implementations is as high as 30% of the total tickets issued within the scheme.
By 2010, 87 million European mobile users (15% of the total) will be using their mobile devices for mobile ticketing purposes. The use of mobile barcodes is revolutionising the way we purchase and store tickets.
The bullish economies of India and China are fuelling the five-fold increase in annual m-retail transactions for the Rest of Asia Pacific forecast for 2008. The report predicts that there will be sufficient consumer demand, adequate payment schemes available and enough retailers supporting these schemes to see worldwide mobile payment revenues reach over US $10 billion by 2010.
The report reveals that innovative use of technology such as mobile barcodes and integrating RFID into a mobile device coupled with consumer demand for easy to use applications is driving up the adoption of mobile ticketing and mobile retail services.
Alan Goode, author of the report, noted: “The modern mobile phone and mobile network provides unparalleled levels of commercial potential. We are now beginning to enter the mCommerce era – and this era will see all of its expectations met.”

Mobile Ticketing Goes Mainstream

HAMPSHIRE, UNITED KINDOM--(Marketwire - March 5, 2008) - New research has estimated that over 2.6 billion mobile tickets will be delivered to just over 208 million mobile phone users by 2011. This is one of the key statistics from a landmark study by Juniper Research. The report found clear evidence that the sector is gearing up for major launches over the next few years. Early trials, mainly led by mobile network operators, are now migrating into commercial services that are controlled by the ticketing issuers themselves.

Benefits for the ticketing issuers include reduced cost, better security to help the fight against fraud and improved environmental footprint by reducing paper. Early use of mobile barcode technology will be gradually complimented by the emergence of NFC (Near Field Communications), in particular for the transportation ticketing sector where there are already commercial deployments in the Far East and important trials in Western Europe and North America.

Most encouraging for the sector is the wide adoption by some of the major organisations that control the issuance of tickets, such as Ticketmaster, British Airways and Tickets.com. This is coupled with the involvement of the key operators and technology providers such as O2, NTT, DoCoMo, Vodafone, Nokia and Samsung.

Juniper Research illustrates the current and near-future status of mobile ticketing with analysis and interviews from representatives of some of the leading organisations in the growing mobile ticket industry.

Key findings from the report include:


-- Savings for the airline industry of $500 million each year by
migrating to mobile boarding passes
-- A total of almost $87 billion worth of mobile ticketing transactions
by 2011
-- NFC will start to create traction from 2009 onwards.