Thursday, March 27, 2008

iLoop Mobile and OpenMarket Provide Premier Services for Mobile Marketing and Content Distribution

Top mobile industry players join forces to offer an integrated, full-featured solution for the mobile channel.

iLoop Mobile, the mobile technology and services company for mobile Internet, advertising, marketing, and content delivery, today announced that it has joined forces with OpenMarket, a provider of mobile messaging and financial payment processing for direct-to-consumer (D2C) mobile commerce, to provide companies with a complete solution o create, connect and manage mobile marketing, advertising and content distribution initiatives worldwide. The collaboration offers iLoop Mobile and OpenMarket customers an efficient and cost effective "one stop shop" integrated solution to launch mobile initiatives easily without the hindrance of managing multiple service and technology providers.

"iLoop Mobile has chosen OpenMarket as a connectivity provider first and foremost for the reliability and efficiency of their messaging transaction network, along with excellent customer service and responsiveness," said Matt Harris, CEO of iLoop Mobile. "We also benefit from OpenMarket's established relationships and extensive knowledge of mobile operators and their billing systems, along with the accelerated time-to-market and SAS70 compliance that our customers require. The detail and accuracy of OpenMarket's financial transaction and billing reporting is impressive. With their support for a wide range of standard and premium mobile messaging like SMS/MMS, music, games, video, subscriptions, and interactive TV campaigns, OpenMarket offers a robust solution for iLoop Mobile's connectivity offering."

Together, iLoop Mobile and OpenMarket can offer their customers a state-of-the-art mobile software solution-iLoop Mobile's mFinity Platform to create and manage mobile initiatives with OpenMarket's robust and reliable mobile transaction network. In addition to their leading application technology, iLoop Mobile also offers services and expertise in mobile campaign design, tactics and strategies.

"The combination of OpenMarket's message delivery and financial payment processing services with iLoop Mobile's content delivery and payment processing services gives customers the full package they need to create and manage complex mobile initiatives," said Steve Shivers, general manager of OpenMarket. "Both OpenMarket and iLoop are committed to making more options available to companies seeking to quickly and easily initiate or expand their mobile content offerings and revenue."