Smaato – provider of the SOMA (Smaato open mobile advertising) platform will preview "iSOMA" at the CTIA show next week in Las Vegas. This new addition to award winning SOMA platform comes now with support for the iPhone SDK . In the past weeks since the official introduction of the iPhone SDK Smaato has developed a new way to monetize mobile applications for the iPhone through mobile advertising.
The SOMA API is provided free of charge to the fast growing mobile developer community which generated more than 100,000 downloads of the iPhone SDK in the first 4 days after the release by Apple Inc.
Smaato already supports leading smartphone operating systems as well as hundreds of Java ME enabled handsets with native SOMA clients. These include: Symbian, Windows Mobile, Palm, Blackberry as well as Java ME. SOMA is a quick and easy way for mobile developers to ad-enable their applications – whether online (live request) or offline (cached ads) with the support of the iPhone and upcoming Google’s Android platform - SOMA covers all relevant mobile platforms.
Leading mobile developers have already implemented the SOMA client and receive ads from international ad sales networks partnering with Smaato including Advertising.com's TSM, fast rising Adconion Media Group as well as Microsoft's Screentonic.
