London, UK – 3rd March 2008 – MYiOTA announced that its SMS style browser is now working in 107 countries with local language services available in Chinese, Hindi, Indonesian, Arabic, Afrikaans and Russian. The free to download MYiOTA service has grown rapidly and now boasts more than 100,000 users worldwide. MYiOTA enables users to find and get information, such as sport, news and daily content, on their mobile 20 times faster than using a traditional mobile browser. MYiOTA addresses the pain points that many mobile consumers experience when trying to find information using their mobile, namely ease of finding information and speed. Technology developed by MYiOTA enables consumers to receive information from websites, WAP, RSS, SMS services, or blogs - in fact any service that is available on the World Wide Web or by SMS - in just a couple of clicks. In addition to finding and consuming content, MYiOTA also allows users to post comments, interact, collate information, and blog all from a SMS style interface.Bruce Eley, CEO, iOTA Sphere, said: “MYiOTA has been a hit because it is simple and works. We deliberately set out to develop a solution, which had the success factors associated with the SMS experience and apply that to finding mobile content. With the flexibility to add new services and local language versions very quickly MYiOTA is now going global. We are expecting major growth of the user base in 2008 as this more efficient alternative to traditional browsers becomes well known.”MYiOTA’s service works on nearly all Nokia, Sony Ericsson, Samsung, Siemens, Motorola, Blackberry and LG mobile phones. In particular MYiOTA works on entry-level phones.MYiOTA is now looking for major partners to continue its international distribution particularly in the emerging markets of India, Africa etc.
