Monday, March 3, 2008

Acer to acquire E-TEN, the Taiwan-based manufacturer of Glofiish smart handheld devices



TAIPEI, TAIWAN . - Acer Inc. announced it has entered into a definitive agreement to acquire E-TEN Information Systems Co., Ltd., the world-renowned designer and manufacturer of smart handheld devices.
The acquisition of E-TEN is in line with Acer’s expansion strategy and follows the recent acquisition of Gateway and Packard Bell, further strengthening its foothold in the fast-evolving mobile communications segment and completes Acer’s range of mobile solutions.
With a strong reputation for R&D and the customer-oriented culture of both companies, combined with Acer’s considerable and now global marketing power, E-TEN will help Acer explore and develop entirely new solutions for mobile communication.
"This strategic transaction is yet another important milestone in Acer’s long history of innovation" said J.T. Wang, Chairman and CEO of Acer Inc. "The acquisition of E-TEN increases Acer’s global footprint by giving us a strong and highly credible presence in the mobility segment"
"The worldwide smart phone market is estimated to grow by more than 30% by 2011" added Gianfranco Lanci, President of Acer Inc. "Acer will enhance the competitiveness in the ultra mobile segment, by combining PC and communication technologies".
E-TEN has released a number of hugely successful Pocket PC phones that featured combinations of GPRS, Wi-Fi, Bluetooth, GPS, and 3.5G GSM functionality each enhanced by exclusive in-house developed software applications.
In 2006, in recognition of the fact that its consumer orientated devices were proving just as successful as the company’s IT centric product lines, E-TEN showed its commitment to the consumer sector by adopting the new brand name, Glofiish, for its Pocket PC Phones and accessories.
The acquisition of E-TEN will allow Acer to play a key role in the development of the dynamic, fast-evolving market of smart handheld devices as well as ultra mobile devices in the future and will help bring Acer’s cutting edge mobile solutions to an even wider audience.