Monday, March 3, 2008

Boost Mobile Expands Unlimited by Boost Handset Assortment with Introduction of MOTOKRZR



Mobile Phone Choices Now Include Boost-Branded MOTOKRZR™, Motorola c290 and w385
IRVINE, Calif.--(BUSINESS WIRE)--Boost Mobile, a lifestyle-based telecommunications brand and wholly-owned division of Sprint Nextel today announced that it has added the MOTOKRZR phone to its Unlimited by Boost service handset offering. The Boost-branded Motorola phone is available in black with a reflective finish, and includes the first month of service free of charge with new service activation on Unlimited by Boost.
The Boost-branded MOTOKRZ handset features an MP3 Music Player with Touch Sensor Music Controls, 1.3 Megapixel Camera with 4X Digital Zoom and Video Recorder, Bluetooth® wireless technology¹, GPS, Text and Multi-Media Messaging, Wireless Web and Email capabilities², access to AOL, Yahoo! and MSN Instant Messaging, Hands-Free Speakerphone with Voice-Activated Dialing and Voice Recorder, MicroSD Card slot for optional upgradeable memory, Bright Color TFT Internal Display and Java enabled games and applications.
The phone also includes “The Latest,” a new pre-loaded service that provides fast and convenient access to the most useful and local information throughout the day. Basic channels include breaking news, sports news and scores, stock market updates, showbiz and weather information. Premium channels provide street level maps and driving directions, Oxford American Dictionary with over 250,000 definitions and Unlimited Directory (411) search. For a limited time, The Latest is being offered for free for the first seven days. Following the 7-day promotional offer, a basic channel subscription will cost $2.99 per month and $4.99 per month for a premium channel subscription.
“Now is the perfect time for us to introduce the popular MOTOKRZR™ to our Unlimited by Boost handset lineup,” said Neil Lindsay, vice president of product development, Boost Mobile. “We doubled our base from 224,000 to 500,000 Unlimited by Boost customers in Q4 alone, and introducing this feature-rich handset will help us keep the momentum going.”
Currently available in 13 states including: Alabama, Arkansas, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, Nevada, North Carolina, Oklahoma, Tennessee and Texas, Unlimited by Boost offers unlimited local and nationwide long distance calling from within a large home calling area for a low fixed monthly price. The monthly service fee excludes applicable taxes, including sales taxes, and customers making or receiving calls outside of their home calling area are charged 15 cents per minute. As with all service plans available from Boost Mobile, there are no contracts, credit checks or activation fees.
Mobile phone options for Unlimited by Boost now include the Motorola c290, w385 and MOTOKRZR. The suggested retail price for the c290 is $99.99, $129.99 for the w385 and $249.99 for the MOTOKRZR. Unlimited by Boost phones and service can be purchased at participating wireless dealer retail locations, Sprint, Wal-Mart and Radio Shack stores