Pringo, the provider of white-label online community platforms, today announced a partnership with Mozes,Inc, a mobile marketing company that lets anyone make their campaign,
promotion or event more interactive using the mobile phone and web. As a
result, Mozes will integrate its technology into Pringo's solutions,
allowing Pringo customers to better engage users of their community using
text and voice messaging, as well as the Web, and delivering a trusted
mobile marketing solution to social networks.
The agreement provides an innovative way for marketers to reach their core
audiences by incorporating social networking with mobile marketing. With
Mozes' on-demand mobile marketing platform, Pringo customers can create
text message and voice programs, including text polls, trivia games and
mobile offers. Administrators can also deliver mobile content, such as
ringtones and wallpapers, or alert users of the latest news straight to
their cell phone. Consumers can then participate in these campaigns through
the online community.
A common application of the technology is in text-to-win. Examples include
sports teams using this combination for last minute ticket sales, or ticket
give-aways to drive users to a Web site or portal to see if they are
winners. This is a perfect environment for mainstream brands looking for
new ways to reach large audiences through advertising.
"Mobile is the most effective and personal way to reach large audiences
quickly and easily," said Dorrian Porter, CEO of Mozes. "Pringo's
social-networking client base brings our platform to communities that want
to engage their members with rich, real-time relationships on the mobile
phone."
"By integrating Mozes' best-in-class mobile platform, we're providing our
customers with every touch point they need to successfully create a
thriving and loyal user base for any online portal," said Majid Abai, CEO
of Pringo. "Pringo's strategy is to offer our customers the best tools to
build online communities that will attract, retain and grow a user base
quickly and at low cost."
