Playboy Mobile Launches National Model Search: 'Miss Playboy Mobile 2008'

NEW YORK, Feb. 26 /PRNewswire/ -- Playboy Mobile recently announced its 2008 strategy for extending the Playboy brand to a broader audience via its newest mobile initiative -- the inaugural "Miss Playboy Mobile 2008" model search. Harnessing the power of the online community and coupling it with the millions of mobile-phone users nationwide, Playboy Mobile will invite sophisticated, sexy women to register and build online profiles in their quest to be crowned Miss Playboy Mobile 2008. Visitors to the online and mobile sites can view the beautiful candidates and then vote for their favorite -- bringing her closer to the 2008 crown, a $5,000 cash-prize, and a professional photo-shoot at the world-famous Playboy Mansion in Los Angeles. Voters must cast their ballots via mobile phones.

"We are very excited about the inaugural Miss Playboy Mobile search, one of many new mobile initiatives we are launching this year," stated Edward Lang, Senior Vice-President and General Manager, Mobile and International Online, Playboy Enterprises, Inc. "This campaign is entirely consumer-driven -- from submissions to voting -- and we designed it specifically to reflect the fun and sexy lifestyle shared by Playboy fans and mobile consumers. We look forward to crowning our first winner on April 2 in Las Vegas, home of the Playboy Club, as well as the site of the CTIA Wireless Association Convention."

To enter this nationwide search, women 18 years and older can register and submit their photos for initial voting on http://www.mspbm.com. Round-One voting recently began, and concludes on March 15. Voting on the finalists will extend from March 16 through March 31, after which all ten will be flown to Las Vegas. The winner will be crowned "Miss Playboy Mobile 2008" at a VIP celebration at the Hugh Hefner Sky Villa at the Palms Casino Resort on April 2, during CTIA.