Wednesday, March 26, 2008

uVuMobile To Provide Mobile Streaming Video And Advertising Service For Action Engine

uVuMobile announced that it has signed a licensing agreement with Action Engine, The On-Device Portal Company to provide an integrated multimedia services platform that gives media companies and wireless operators a user-friendly experience for streaming video and audio content on a wireless device. This agreement will enable Action Engine customers to enhance their on-device portals with rich, on-demand multimedia options that can be advertising enabled.
Mobile multimedia continues to be one of the fastest growing services in the wireless industry. According to Research and Marketing, streaming media enterprise markets were at $230 million in 2006 and are anticipated to reach $2 billion by 2013, uVuMobiles flexible and scalable platform for streaming video and audio can provide a presence that extends far beyond the traditional video on-demand services being offered today and provides for advertising insertion, including pre-roll, mid-roll, and post roll video commercials.
This licensing agreement with Action Engine is another example of how uVuMobile is leveraging its mobile platform within the mobile video and audio delivery industry. Through this partnership, Action Engine will be able to deliver its customers streaming media and video advertisements and services across a wide variety of devices. This agreement also makes Action Engine the first company to integrate streaming video, mobile advertising and on-device portal technology into a single platform offering a single source for delivering, managing and monetizing mobile multimedia services for its customers, said Bill Loughman, President and CEO of uVuMobile.