Friday, February 29, 2008

Priceline.com Launches New Mobile Services For Travelers

NORWALK, Conn.--(BUSINESS WIRE)--Priceline.com® (Nasdaq: PCLN) announced today the launch of a suite of mobile services that enable travelers with Web-enabled wireless devices to search hotel inventories, pricing and availability in real-time, book rooms, check the status of their flights, and see recommended restaurants and local attraction reviews from Zagat Survey, LLC.

We believe these enhancements make priceline.com one of the leading wireless services providers in the online travel space, said priceline.coms Chief Marketing Officer Brett Keller. Many priceline.com customers are last-minute travelers who need the ability to check live hotel inventories, book their rooms in real-time and check their flight status while on the road. In addition, Zagat Surveys restaurant and attractions reviews provide unique, valuable content that cant be found on any other major online travel service.

Travelers can access priceline.coms mobile services in two ways. When accessed through a Web-enabled wireless device, www.priceline.com will automatically route visitors to the special wireless home page. Travelers can also access priceline.coms mobile services, by wireless device or computer, by visiting www.priceline.mobi.

Pricelines mobile features include:

  • Search Hotels. Allows customers to search live, real-time hotel inventories and pricing by city and date. Once the desired hotel is located, customers can click on a link to be connected to Pricelines telephone booking service for hotels.
  • Book Travel. Provides an easy connection to Pricelines telephone booking services for hotel rooms, air & hotel vacation packages and cruises.
  • Flight Status. Automatically connects to the mobile flight status pages for American, Northwest, United and US Airways. Provides links that customers can use to dial flight status phone numbers for most major domestic and international airlines.
  • Zagat-Rated Restaurants. Allows visitors to view highlights of Zagat-Rated restaurants by city. Each restaurant is accompanied by address, phone number, average price and Zagats signature numerical rating of its Food, Décor and Service.
  • Zagat-Rated Attractions. Allows visitors to view highlights of Zagat-Rated attractions by city. Each attraction is accompanied by address, telephone number, cost (if any), and Zagats signature numerical rating of its Appeal, Facilities and Service.
  • Customer Help. Provides e-mail and telephone links to Priceline customer service for hotels, vacation packages and cruises.
  • Download Goodies. Offers downloadable ringtones and wireless device wallpaper from priceline.coms current Negotiator TV commercials, starring William Shatner.