Thursday, February 28, 2008

Britannica Reference Work Available for iPhone


CHICAGO, IL--(Marketwire - February 27, 2008) - If you're thinking of getting an iPhone but just haven't done it, you now have another reason to cave in and join the wireless elite: Encyclopaedia Britannica. An extensive encyclopedia from the editors of the famous reference work is now available on Apple's über-smartphone.

Thanks to an application created by Britannica's engineers, anyone with an iPhone can access tens of thousands of articles covering all subjects at http://i.eb.com/. The application boasts a look and feel tailored to the iPhone, with full-text searching, thousands of high-resolution thumbnails that expand to full-size images, and page layouts optimized for cell phone bandwidth. It's fully searchable and hot-linked, similar to Britannica's Web editions. It also works for the iPod Touch.

"It's been live for about two weeks, and I can't get enough of it," said Chicago-based executive Dan Smith, a self-described iPhone junkie. "It's fast, easy to use and the articles look stunning."